Privacy Policy

Our Philosophy on Privacy

Your privacy is as important to us as the confidence you feel in our garments. We are committed to transparency about our data practices, giving you control over your personal information, and maintaining the highest standards of security. This commitment reflects the same intentionality we apply to selecting every Balconette Bra, Beach Cover Up, and Bodysuit in our collection.

Information We Collect

To provide you with a seamless and personalized shopping experience, we collect information that you provide directly, as well as certain information automatically when you visit our site:

Information You Provide to Us

• Identity and Contact Data: Name, email address, shipping and billing address, phone number.
• Transaction Data: Payment information (processed securely through our payment partners), purchase history, and order details.
• Profile Data: Account password, preferences, feedback, and survey responses.
• Communications: Records of your correspondence with us, including emails sent to [email protected].

Information Collected Automatically

• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system.
• Usage Data: Information about how you interact with our website, including pages viewed, products browsed, and navigation paths.
• Marketing and Communications Data: Your preferences in receiving marketing from us.

How We Use Your Information

We use your personal information solely for legitimate business purposes, including:

• To process and fulfill your orders for Athletic Swimwear, Bikinis, Bras, and other items in our collections.
• To manage your account and provide customer support through our trusted team.
• To personalize your shopping experience by suggesting products that align with your preferences.
• To communicate with you about orders, products, services, and promotional offers (where you have consented).
• To improve our website, products, and services through analysis of usage patterns.
• To prevent fraud and enhance the security of our platform.
• To comply with legal obligations and enforce our terms and conditions.

Data Sharing and Disclosure

We share your information only in the following circumstances:

• Service Providers: With trusted partners who perform services on our behalf, such as payment processing (Visa, MasterCard, JCB, PayPal), shipping, and marketing. These partners are contractually obligated to protect your data.
• Legal Requirements: When required by law or to respond to valid legal processes.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where customer information may be transferred as a business asset.
• With Your Consent: In any other circumstances where we have obtained your explicit consent.

International Data Transfers

As a global brand serving customers from Washington to Sydney, your information may be transferred to and processed in countries other than your own. We ensure all such transfers comply with applicable data protection laws and that your data receives the same level of protection as outlined in this policy.

Data Storage and Security

We implement robust security measures designed to protect your personal information:

• Encryption: We use industry-standard encryption (SSL/TLS) to protect data transmission during checkout and account access.
• Limited Storage: Sensitive payment details are never stored on our servers. Our payment partners handle this information with their own advanced security protocols.
• Access Controls: Strict internal access controls limit employee access to your personal information to those with a legitimate business need.
• Regular Assessment: We continuously evaluate and update our security practices to address emerging threats.

While we implement these comprehensive measures, no method of transmission over the Internet or electronic storage is 100% secure. We encourage you to take appropriate steps to protect your personal information, including keeping your account password confidential.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information under certain circumstances.
• Restriction/Objection: Object to or request restriction of processing of your information.
• Data Portability: Request transfer of your information to another organization.
• Marketing Preferences: Opt-out of marketing communications at any time by clicking the “unsubscribe” link in our emails.

To exercise these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable laws.

Cookies and Tracking Technologies

Like most modern websites, we use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for basic site functionality, such as adding items to your cart and secure checkout.
• Performance Cookies: Help us understand how visitors interact with our site, allowing us to improve navigation and product discovery.
• Functionality Cookies: Remember your preferences (like language or region) to personalize your experience.
• Targeting/Advertising Cookies: Used to deliver relevant advertisements about our products on other websites you visit.

You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website.

Children’s Privacy

Her Room US is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Last Updated” date at the top of this page indicates when the policy was last revised. We encourage you to review this page occasionally to stay informed about how we protect your information.